Products

Shoppers decide whether to buy or not from the product images and information in your online shop, so time and effort applied here will be worthwhile.

Products are grouped into categories that are listed in the store front for shoppers to use to browse your products. All products must have a primary category so before you can add your first product you will need to add a category.

Create sub-categories to organise your products better and prevent too many products being listed on a page.

Control the order your categories, products and attributes are listed in your store front using list order.

Use attributes to help highlight important product information to the shopper.

To better explain the provenance of your products link them to producers.

Product images of consistent quality and proportions will give your online shop a professional look and feel. If you don't add an image a place holder image will be displayed instead.

Product names and descriptions are used by search so try to include the keywords you think searchers may use. This is also true of search engines like Google who can only index your pages on what is actually there.

See also:

Categories
Product pricing
Lead times explained
Images explained
Changing the place holder image
Using attributes in products
Producers
Product availability
Related products
Product components
Promotions and discounts
What happens with VAT